Rob Frankel: Frankel's Free Clinic April 8, 2002

Transcript of Frankel's Free Clinic April 8, 2002

Jonathan Cohen (Enlightened Editing) (4/8/2002 9:00 AM): hi Rob and Tamra

Terri Robinson (recruit2hire.com) (4/8/2002 9:00 AM): Greetings, Rob! Hi Jonathan!

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:01 AM): Hey there, everyone. Jonathan, did you answer that post for copywriters that went out over the weekend?

weber jajagroup.com (4/8/2002 9:01 AM): Entered the room.

Tamra (tamra@hcstudios.com) (4/8/2002 9:01 AM): G'morning all!

Jonathan Cohen (Enlightened Editing) (4/8/2002 9:01 AM): Rob - yes, I did.........

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:03 AM): Alrighty then, what's up this morning? Do you suppose we can entice some lurkers into the fray?

Terri Robinson (recruit2hire.com) (4/8/2002 9:04 AM): Rob, great stuff in FrankelTips today!

George (gwilliams@plannedlegacy.com) (4/8/2002 9:04 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:04 AM): Alan, you're seeking an e-zine host?

Jonathan Cohen (Enlightened Editing) (4/8/2002 9:05 AM): Yes, amazing how a large company like Yahoo will squander goodwill like that.

Frederick (the1960area.com) (4/8/2002 9:05 AM): Entered the room.

Terri Robinson (recruit2hire.com) (4/8/2002 9:05 AM): It made me wonder if the big "leaders" like Yahoo! are setting a bad example for the smaller brands - i.e.: some smaller ones thinking they should follow the leader?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:06 AM): Thanks, Terri. I expect that yahoo is ready to slide....it's amazing the similarities that occur among big brands.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:06 AM): Actually, Terri, in this case, I think it's a combination of hubris and the big guys being so confused as to be looking at the little guys for solutions -- but not getting it.

George(businesslist@yahoo.com) (4/8/2002 9:07 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:07 AM): What I love about the web is that very often, it's the little guys who understand it best. The big guys don't get it, so they look like hippos trying to dance ballet.

Terri Robinson (recruit2hire.com) (4/8/2002 9:08 AM): Well, if that is the case, Rob - yahoo obviously looked to the wrong little guys to get this latest stunt! :)

George(businesslist@yahoo.com) (4/8/2002 9:08 AM): Open for questions?

PeterClough@ebasesystems.com (4/8/2002 9:08 AM): that worked in Fantasia!

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:08 AM): Yahoo was smart to make the change during a heavy news week, though.

Frederick (the1960area.com) (4/8/2002 9:08 AM): IMO, the big guys on the internet are really only lots of little guys in one room - I mean they are not like a GE or GM for example.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:08 AM): Terri, I think they've jumped on the "let's increase revenue" bandwagon. But they're blowing it big time.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:09 AM): Sure George, fire wawy!

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:09 AM): away!

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:09 AM): God, my typing is off today. Must be Daylight Saving Time

PeterClough@ebasesystems.com (4/8/2002 9:09 AM): I have not seen any general media news about the Yahoo changes -only in online marketing news sources. looks like they have slipped it past so far

GOD (4/8/2002 9:10 AM): Entered the room.

George(businesslist@yahoo.com) (4/8/2002 9:10 AM): I'm creating an in for product to go after a large market. The problem is, the market is based on a current product which has a large market but doesn't have this information.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:10 AM): If there's no news this week, it will likely crop up as "while you were sleeping, Yahoo quietly announced" kind of story...

PeterClough@ebasesystems.com (4/8/2002 9:10 AM): even GOD need's Branding help....

Tamra (tamra@hcstudios.com) (4/8/2002 9:10 AM): Might not be any general media news, but the blogs and mailing lists are full of Yahoo rants.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:11 AM): What's the problem George? Sounds like you're ready to go.

George(businesslist@yahoo.com) (4/8/2002 9:11 AM): Can I use the current product's company name and piggyback on that without copyright trouble?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:11 AM): And look who GOD comes to! I'm so flattered!

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:11 AM): I usually consult via burning bush.

PeterClough@ebasesystems.com (4/8/2002 9:12 AM): There's an ointment available for that...

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:12 AM): George, you should be able to use the company's name so long as you don't in any way use it for endorsement purposes, only informational.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:12 AM): Suppositories, too.

Terri Robinson (recruit2hire.com) (4/8/2002 9:13 AM): Woody's Office Watch is a good example of that being done, George.

George(businesslist@yahoo.com) (4/8/2002 9:13 AM): So, if the product is Joe's Widgets - Can my info product be 1000 ways to use Joe's Widgets?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:13 AM): Although I'm no lawyer, George, what you want to do is use them to set up the category, then launch into your spiel without mentioning them again. That keeps them separate and keeps you out of trouble.

PeterClough@ebasesystems.com (4/8/2002 9:13 AM): Microsoft is an interesting case on the tag along theme Windows was never protected as a trademark so that people could freely use it in that manner

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:13 AM): Yes, George. It's like Windows for Dummies.

PeterClough@ebasesystems.com (4/8/2002 9:14 AM): MS LOST their court case against "Linwodws.com" for this reason - failing to protect.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:14 AM): Windows is a registered trademark. But as such, it's a recognizable entity and part of the public space. As long as you acknowledge that Joe's Widgets does not authorize or endorse, you should be okay.

PeterClough@ebasesystems.com (4/8/2002 9:15 AM): err make that lindows.com

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:15 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:15 AM): Of course, that doesn't mean their lawyers won't come after you, but they don't need a reason to sue anyone for anything. They just do.

George(businesslist@yahoo.com) (4/8/2002 9:15 AM): Thanks, Another interesting question. Could I get away with a domain name like Joes-Widgets-1001-Uses.com. You know what I mean?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:16 AM): The beauty of Windows of Dummies is that it helps promote the use of Windows, so MS has no real gripe there.

PeterClough@ebasesystems.com (4/8/2002 9:16 AM): go for it - if the cease and desist comes then move along

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:16 AM): Yeah, George, why not? What happens when you type in WindowsforDummies.com?

George(businesslist@yahoo.com) (4/8/2002 9:16 AM): I did notice one other person with a domain name containing their company name. It has since been changed for no reason that I could see.

PeterClough@ebasesystems.com (4/8/2002 9:16 AM): Exactly - but when Lindows attacked they had no defense

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:17 AM): Yes, I think Peter has the right idea. For entrepreneurs, it's easier to beg forgiveness than ask permission.

George(businesslist@yahoo.com) (4/8/2002 9:17 AM): You make an interesting point

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:17 AM): George, the key is whether you're anti- or pro- widget. If it helps build their market, you may actually work it into them backing you.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:17 AM): And that's the angle I would pursue if I were you.

George(businesslist@yahoo.com) (4/8/2002 9:17 AM): It would help build their market

George(businesslist@yahoo.com) (4/8/2002 9:18 AM): Thanks, appreciated.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:18 AM): No problem....anyone else?

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:19 AM): Entered the room.

George(businesslist@yahoo.com) (4/8/2002 9:20 AM): Well Rob, If no one else has a question, how is your community building going?

George(businesslist@yahoo.com) (4/8/2002 9:20 AM): Hi Rebecca, love your URL

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:20 AM): Which ones?

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:20 AM): I'll jump in. I have a web site design business and I'll be moving soon. Working on their web sites isn't the issue; them freaking out is. Any ideas on how I can soften the blow and not cause panic or stress?

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:21 AM): Thanks, George! I love my business and it's name.

George(businesslist@yahoo.com) (4/8/2002 9:21 AM): The new business. I thought it looked interesting.

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:21 AM): "Them" being my current clients, of course.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:21 AM): i-legions is being well-received, and the sales are slow but starting. It's a long sales cycle.

Tamra (tamra@hcstudios.com) (4/8/2002 9:21 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:22 AM): Rebecca, why would they care if you move?

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:22 AM): Some of them need hand-holding. I personally don't mind and don't see them, but some of them will stress.

Tamra (tamra@hcstudios.com) (4/8/2002 9:23 AM): Rebecca, when we moved from CA to OR we didn't tell clients until *after* we'd been there a week or two. The move was invisible to them (phone was forwarded) so when presented with "we've already moved and it didn't hurt" they had no reason to freak.

George(businesslist@yahoo.com) (4/8/2002 9:23 AM): I know of a market that could use your i-legions service and profit incredibly. The challenge of course, would be convincing them to use it,

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:23 AM): The thing is to train them from the start to work by phone and e-mail -- which is probably how you handle them now for the most part, anyway.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:23 AM): Focus on the things that WON'T change -- because there are a lot more of them. In fact, the only that will change is your physical address.

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:24 AM): I like that Tamra; I think I'll go with that in a modified format: Provide a handout or something on how to make it work.

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:24 AM): I will still be keeping a local number, so that helps, too. Thanks Tamra!

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:24 AM): George, did you know that we're signing reps? Contact me off list for an agreement. If it works, you're in for 20% for the life of the client.

George(businesslist@yahoo.com) (4/8/2002 9:25 AM): Will do

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:25 AM): Tamra has it right. I suspect they won't freak as much as you might....

Frederick (the1960area.com) (4/8/2002 9:25 AM): Rob, would you think it better from a branding pov to be an independent member of an international network or a standalone local business that uses an international company's software?

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:25 AM): Thanks Rob! Sometimes it's easy to see the glass is half-empty. Glad to know it is sometimes half-full.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:26 AM): Fred, I go for the latter, but then I'm the kind of guy who believes that there's no such thing as corporate job security. I hate placing my destiny in other people's hands.

Tamra (tamra@hcstudios.com) (4/8/2002 9:26 AM): We also got a toll-free number, which helped remove any "it'll cost me more to call you" stress.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:27 AM): If you have the option, why not build your own brand with their tools?

Frederick (the1960area.com) (4/8/2002 9:27 AM): Good. We think alike. Just checking

Janiene (The No Ad Agency) (4/8/2002 9:27 AM): Entered the room.

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:27 AM): Super! Thanks Tamra!

Fran (fcs@jim-fran.com) (4/8/2002 9:27 AM): Entered the room.

Janiene (The No Ad Agency) (4/8/2002 9:27 AM): "Morning everyone!

Fran (fcs@jim-fran.com) (4/8/2002 9:28 AM): hi Rob and everyone!

Frederick (the1960area.com) (4/8/2002 9:28 AM): That's what I'm doing, Rob

Frederick (the1960area.com) (4/8/2002 9:29 AM): I also feel more secure that way - if they crash for any reason, I'm still around to my local community.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:30 AM): Yes, and why not? I'm fine with empowering others to get rich. But too often, affiliate stuff just doesn't work for me.

Frederick (the1960area.com) (4/8/2002 9:31 AM): Thanks for the confirmation.

GOD (4/8/2002 9:32 AM): speaking of affiliates are there affiliates programs out there that you can earn even if the customer returns to the site later?

Fran (fcs@jim-fran.com) (4/8/2002 9:32 AM): got bumped off ISP

Janiene (The No Ad Agency) (4/8/2002 9:32 AM): If you're really God, then you'd know the answer -- wouldn't you?

Fran (fcs@jim-fran.com) (4/8/2002 9:33 AM): Entered the room.

Fran (fcs@jim-fran.com) (4/8/2002 9:33 AM): back now..got bumped off ISP

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:34 AM): Just as an example, on our PillowMail site, we tested with affiliate advertisers. We sent them traffic and they made sales. How many check do you think we've received?

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:34 AM): "GOD" Wow. Now *that's* some branding! <grin>

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:35 AM): Hey God, for customers returning, it all depends on the life of their cookie browser. Amazon, for example, only allows commissions on the visit for that one visit off your link.

Janiene (The No Ad Agency) (4/8/2002 9:35 AM): So Rob, how many checks DID you receive?

Terri Robinson (recruit2hire.com) (4/8/2002 9:35 AM): Rob, I thought with affiliate advertisers YOU got the money and sent them a check?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:36 AM): If you return after that, there's no commission paid because they don't know who to pay -- the cookie has expired.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:36 AM): Janiene: Zero. Zip. Nuttin'. And their records show we earned money.

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:36 AM): Was that due to a poorly-run affiliate program or a bad agreement?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:37 AM): No, Terri. With affiliates, you as an affiliate send traffic to their site. When they make a sale, they send you a commission check. I do this with my book and tape set.

Janiene (The No Ad Agency) (4/8/2002 9:37 AM): I thought the Internet community was still a place of honor between it's citizens. Guess not , eh?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:37 AM): Rebecca, it's due to bad business people. The agreement has nothing to do with it. people either are good businessmen or they're not.

Terri Robinson (recruit2hire.com) (4/8/2002 9:37 AM): Ahhhh.. never mind.. I see where you were coming from! I belong to one or two that pay nicely, but the fine print states that they only pay once my commission reaches XX dollars

GOD (4/8/2002 9:38 AM): people rarely buy on there first visit but they will come back and buy

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:38 AM): As with everything, there are good affiliate folks (like Allan Gardyne) and LOTS of thieves who simply don't communicate or pay their affiliates.

Del (4/8/2002 9:38 AM): Entered the room.

GOD (4/8/2002 9:39 AM): Which ones pay nicely

Del (4/8/2002 9:39 AM): Busy busy morning.

Jonathan Cohen (Enlightened Editing) (4/8/2002 9:39 AM): [hi Del]

George(businesslist@yahoo.com) (4/8/2002 9:39 AM): Hi GOD, I believe sitesell.com has a lifetime affiliate program. They do it by referring URL I think, but you would have to check it out thoroughly to make sure.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:39 AM): This is why I no longer take affiliate deals. Also, I have little faith in advertisers' ability to close the sale when I send them the lead.

Janiene (The No Ad Agency) (4/8/2002 9:39 AM): So the lesson here is to find trustworthy affiliates... but where?

Terri Robinson (recruit2hire.com) (4/8/2002 9:40 AM): One of them is Kevin Donlin's Guaranteed Resumes, G

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:40 AM): GOD, for every tape set you sell of mine, I pay $50; books are $8. I pay commissions once you reach a $24 minimum.

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:40 AM): I try to form business relationship, then affiliate programs. It has worked out well for me financially.

Frederick (the1960area.com) (4/8/2002 9:40 AM): Commission Junction is one way to go

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:40 AM): Janiene, Allan's associateprograms.com is a good place to start. You won't find anyone of higher quality.

Del (4/8/2002 9:40 AM): Rob: Have you been having any problems with receiving emails to your WestHost hosted email accounts?

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:41 AM): For example, if I wanted to participate in Rob's affiliate program, I would probably exchange a few emails with him and ask for a couple of references.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:41 AM): Fred, CJ and the like are real hypemeisters. Try to find anyone who's making money with them -- and if you're offering a program, it hardly ever pays out unless your product is very high-priced.

Terri Robinson (recruit2hire.com) (4/8/2002 9:41 AM): I think the more targeted you get - meaning offering things that are directly related/of interest to your own market, the better you will do.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:42 AM): No, Del, I don't think so. Although I have noticed that their mail list interface is a bit weird. I don't use them for that. My wife does, though.

Frederick (the1960area.com) (4/8/2002 9:42 AM): I'm getting a steady paycheck from CJ - not much, but it proves the system works.

Janiene (The No Ad Agency) (4/8/2002 9:43 AM): How do we get in touch with Allan?

GOD (4/8/2002 9:43 AM): Who is CJ?

Del (4/8/2002 9:43 AM): Rob: Their service has been slacking as of late as well. Took over 30 hours to get a reply to an email and when I tried to use them to park 2 domains, after 28 hours, I went to namesecure instead (at half the price)...Around 5-6 hours later, I get an email from WestHost stating that they'll REFUND my money since I registered with another company. Uh. Duh.

Frederick (the1960area.com) (4/8/2002 9:44 AM): Commission Junction

Del (4/8/2002 9:44 AM): Rob: Have you been having any problems with receiving emails to your WestHost hosted email accounts?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:44 AM): Fred, the system works, but it's not sending your kids to college....

Del (4/8/2002 9:44 AM): I didn't type that again. Temporal distortion?

Janiene (The No Ad Agency) (4/8/2002 9:45 AM): Not temporal distortion, just fat fingers! (kidding!!!)

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:45 AM): WestHost is good for light stuff. I host a simple or test site there because they get it up and running fast.

Jonathan Cohen (Enlightened Editing) (4/8/2002 9:45 AM): Del, did you get my email last night?

Mike Chwastiak (Restaurant Voice) (4/8/2002 9:45 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:46 AM): Janiene, you can reach Allan at http://www.associateprograms.com . He's an NZ guy -- New Zealand.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:46 AM): Anyone else?

Well...If anyone wants a fast, painless way to park a domain (and get free web page forwarding), I recommend namesecure. (I spent $48 for 2 domains, 2 years registration). (4/8/2002 9:46 AM): Entered the room.

Janiene (The No Ad Agency) (4/8/2002 9:46 AM): Cool... that's what I love about the WWW -- to do business with the best, no matter where they are! Thanks Rob!

Mike Chwastiak (Restaurant Voice) (4/8/2002 9:46 AM): G'day Rob! Branding question: Paid newsletter vs. Free newsletter. From a branding standpoint, would offering a paid newsletter a stronger brand builder than offering a free one? Underlying message being: 'our knowledge is worth money'. Sure there'd be less sign-ups, etc. but I wonder if it wouldn't have a better conversion rate to new clients? What's your thoughts and experience?

GOD (4/8/2002 9:47 AM): what programs are the best ones besides Rob's

Janiene (The No Ad Agency) (4/8/2002 9:47 AM): Rob -- just want to tell you how much help you and everyone has been -- I've had a BIG breakthrough!

George(businesslist@yahoo.com) (4/8/2002 9:47 AM): I can make a suggestion Rob. If someone is looking for an affiliate program. I would find the market for it online first.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:48 AM): Cool Janiene!

GOD (4/8/2002 9:48 AM): speak Janiene

Del (4/8/2002 9:48 AM): Entered the room.

Del (4/8/2002 9:48 AM): Damn thing!

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:49 AM): George, my suggestion is to look at the FrankelBiz model. I believe is offering a two tier model. One basic that's free and another that's more value, for pay. That way you get both.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:49 AM): I should tell you that, predictably, FrankelBiz (Free) has way more subscribers than FrankelTips (Paid), but the quality and values are different, too.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:50 AM): I have different expectations from each.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:50 AM): (TEN MINUTE WARNING)

Janiene (The No Ad Agency) (4/8/2002 9:50 AM): Yes... a paying customer that needs help -- an identity, knows their market but hasn't made a dent by themselves, and a greedy Ad Agency that makes me look wonderful, and a bargain!

GOD (4/8/2002 9:51 AM): Come on Janiene tell us about your success

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:51 AM): FrankelBiz is there to promote my brand...if it makes money, so be it (although FrankelBiz has been profitable for sure!)

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:52 AM): FrankelTips attracts more serious players and promotes at a higher level, and is also profitable.

George(businesslist@yahoo.com) (4/8/2002 9:52 AM): Your product has a market Rob, so it works, but some affiliate programs are too general. and you can't find a specific market to go after online once you have the affiliate program in place.

Del (4/8/2002 9:53 AM): bye

GOD (4/8/2002 9:53 AM): Be well all

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:53 AM): George, you've got it backwards! My products are so niche as to almost be too narrow for affiliate. Affiliate programs do best with high-ticket, broad market products, like exercise equipment, etc. Hardly anyone know what branding is, let alone thinks they need to know about it!

Janiene (The No Ad Agency) (4/8/2002 9:53 AM): George -- as I tell some of my customers, "Let's just pick one market and go for it! Next month we'll pick another!"

Terri Robinson (recruit2hire.com) (4/8/2002 9:54 AM): Rob, I just received a note from a Hong Kong magazine asking to use my articles in their print version - translated to Chinese and English - and sent to 160K subscribers every week. What kind of "terms and conditions" would you suggest for that?

Frederick (the1960area.com) (4/8/2002 9:54 AM): George, a general market comprises of lots of niches. So pick a niche and ,market your general product to that niche, No?

George(businesslist@yahoo.com) (4/8/2002 9:54 AM): Both good comments

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:54 AM): Well, there you have it. Can you believe that GOD dropped in for a visit? Make sure you 're all back here next week when Jesus Christ drops by.....

Michael Kimsal (michael@tapinternet.com) (4/8/2002 9:54 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:55 AM): Terri, I get the same thing. Give it to them for free and ask for a reprint, making sure they mention your contact information. That's the best you can hope for.

Jesus Christ (4/8/2002 9:55 AM): Entered the room.

Jesus Christ (4/8/2002 9:55 AM): I'm here now

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:55 AM): Terri, just get your name out there. Hopefully you'll get more new biz leads that spam....

Ann (4/8/2002 9:55 AM): Entered the room.

Jesus Christ (4/8/2002 9:55 AM): GOD and I are essentially the same being

Fran (fcs@jim-fran.com) (4/8/2002 9:56 AM): you didn't have to wait till next week Rob ... there he is now!

George(businesslist@yahoo.com) (4/8/2002 9:56 AM): What if a company has an incredible brand and millions of followers and they are not using it too make more money. How do you approach them.

Terri Robinson (recruit2hire.com) (4/8/2002 9:56 AM): They have agreed to including my contact info already :)

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:56 AM): Hey! How lucky can you get!!!! Jesus Christ joins in! Now if can only convince Moses to show up, but he's always so late! Took him 40 years to cross a desert....

Janiene (The No Ad Agency) (4/8/2002 9:56 AM): hey JC -- do YOU need help with Branding Issues?

Jonathan Cohen (Enlightened Editing) (4/8/2002 9:56 AM): oh manna...

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:57 AM): George, you approach them with a solid business plan of how you can make them money.

Ann (4/8/2002 9:57 AM): I everybody...I'm new here

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:57 AM): I think JC is happy with the fact I included him in my book -- along with his logo.

Michael Kimsal (michael@tapinternet.com) (4/8/2002 9:57 AM): Janeine, it's true my image has taken a beating in recent years... I wanted to drop by to see what Rob could offer.

GOD (4/8/2002 9:57 AM): What company with great loyalty doesn't use it???

Michael Kimsal (michael@tapinternet.com) (4/8/2002 9:57 AM): Damn - wrong window! :)

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:57 AM): hi Ann! We only have three minutes left. You have a question?

Janiene (The No Ad Agency) (4/8/2002 9:57 AM): Hi Ann!

George(businesslist@yahoo.com) (4/8/2002 9:58 AM): I've seen a few, but the higher ups just didn't want to do anything, for no apparent reason. Just couldn't see the value - this despite dollar figures, charts etc.

Terri Robinson (recruit2hire.com) (4/8/2002 9:58 AM): George, you send them to Rob's i-legions! <grin>

Michael Kimsal (michael@tapinternet.com) (4/8/2002 9:58 AM): Foiled again by multiple windows that all look alike...

Fran (fcs@jim-fran.com) (4/8/2002 9:58 AM): Yeah, you are right Rob...but the one I want to see is Ezekiel .. I want to ask him where he's been so long :)

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:58 AM): TWO MINTUES

Ann (4/8/2002 9:58 AM): I've just completed a new ebook but not sure the best way to start promoting it

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:59 AM): George, it's a long sales cycle, but I am making progress.

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:59 AM): George, have you tried an "out of the box" way of getting in front of them? Creative networking?

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 9:59 AM): Ann, you may want to look at http://www.RobFrankel.com/frankelink.html

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 9:59 AM): Sometimes the typical sales call isn't enough.

George(businesslist@yahoo.com) (4/8/2002 9:59 AM): Hi Ann, I just bought the myks course from sitesell.com and it has some excellent resources for promoting e-books - over 200 of them.

Terri Robinson (recruit2hire.com) (4/8/2002 10:00 AM): Rob and everyone - thanks for the great session (including the humor from *high up*)!

Crawford (4/8/2002 10:00 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (4/8/2002 10:00 AM): Okay, gotta split you guys! Have a great week!

Janiene (The No Ad Agency) (4/8/2002 10:00 AM): Thanks Rob -- you've made a huge difference for me... talk to everyone next week!

Frederick (the1960area.com) (4/8/2002 10:01 AM): Thanks, Rob and all - 'til next week

Jonathan Cohen (Enlightened Editing) (4/8/2002 10:01 AM): bye Rob, and all

Rebecca Hines (rebecca@thatnicecomputerlady.com (4/8/2002 10:01 AM): Thanks everyone! Have a profitable week!

Terri Robinson (recruit2hire.com) (4/8/2002 10:01 AM): See you all next week!

George(businesslist@yahoo.com) (4/8/2002 10:01 AM): As usual, some great questions and answers! Thanks All!

Ann (4/8/2002 10:01 AM): Bye Rob...The Day light savings time messed me up today see you next week