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MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:00 AM): Wow, looks like we may have a gaggle of
folks today
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:00 AM): Entered the room.
marc@l-i-s-t.com (3/11/2002
9:00 AM): How's it going? Besides this live forum, how do you
all normally communicate with each other?
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:00 AM): hi Rob
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:00 AM): Hi Marc, this is a great bunch of folks,
and this clinic is a great resource
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:01 AM): Greetings.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:01 AM): Hi Rob, How was Arizona?
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:01 AM): Greetings Rob
weber jajagroup.com (3/11/2002
9:01 AM): Entered the room.
marc@l-i-s-t.com (3/11/2002
9:01 AM): Nice to meet you Marlene
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:02 AM): You too Mark
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:03 AM): Arizona was a kick.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:04 AM): Great, it sounded like it would be a fun
get together
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:04 AM): how many FrankelBees are there?
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:04 AM): I was just wondering the same thing Tim
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:05 AM): I didn't see any FB's there...it was early
on a Saturday...
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:08 AM): Tim: We have a few thousand officially on
the rolls
Marc-marc@l-i-s-t.com (3/11/2002
9:08 AM): Entered the room.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:09 AM): Since things appear to be a bit slow in
here, I'll start - Rob - any thoughts on the name "FatWallet.Com"
?
Frederick (bspage.com) (3/11/2002
9:10 AM): Entered the room.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:10 AM): Um, not sure what it's for....
Del (3/11/2002 9:10 AM): Entered
the room.
Del (3/11/2002 9:10 AM): Tim:
I love the name. :-)
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:11 AM): Currently it is about online consumerism
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:12 AM): Tim, are you thinking of changing the focus?
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:12 AM): Well it worked for FatBrain...for a while
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:12 AM): Lemme check it out....
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:12 AM): slowly shift from being centered on online
shopping to more of anything to do with earning, investing, and
spending money
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:13 AM): Are all your listings on the main page affiliate
programs?
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:13 AM): right now it is mostly on the spending part.
Del (3/11/2002 9:13 AM): Hey
Jonathan, when do you feel like *working* on a writing gig? I
have a product line that I'm developing focused on personal branding
(for loan officers).
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:14 AM): large majority are affiliate links
Del (3/11/2002 9:14 AM): Tim:
Color switch to tan/khaki + green.
weber jajagroup.com (3/11/2002
9:14 AM): The name strikes me as EITHER it will cost me money
or I will make money thru investments
Marc-marc@l-i-s-t.com (3/11/2002
9:14 AM): Tim, I like the name but w/o looking at the site, I
immediately thought about investing, stocks, etc...instead of
saving $$ on consumer goods
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:14 AM): I'm still here, but have a quick emergency
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:14 AM): Hold on....
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:14 AM): Del - email me after the meeting?
Del (3/11/2002 9:15 AM): Jonathan.
Will do.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:15 AM): The colors right now are a bit on the tech/computer
gamer side
weber jajagroup.com (3/11/2002
9:15 AM): Hey Del
Del (3/11/2002 9:15 AM): heya.
biz good?
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:15 AM): I agree with Marc - so it is good Tim that
you are thinking of adding more on earning , investing and saving
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:16 AM): Okay, crisis averted. Thanks, folks. Why
do you ask about the name, Tim?
Del (3/11/2002 9:16 AM): Rob:
Crisis? You just had to run and stir up some coffee. ;-)
weber jajagroup.com (3/11/2002
9:16 AM): Pickin up. Launching a new product soon
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:16 AM): Actually, NPR was calling about a radio
interview tomorrow....
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:17 AM): after reading 'revenge', Just curious on
your thoughts if it is 'fun and memorable'
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:17 AM): Tim, how o you differ from dealnews.com?
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:17 AM): cool, Rob, you gonna do it? When would it
air?
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:18 AM): we are much more complete, and have the
second most active shopping oriented community on the web
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:18 AM): Okay, Tim....that's a fair question. I'm
going out on a limb here and reacting to the warmth of the "saving
money/coupon" category that your site seems to be missing.
There's lots of data, but no warmth here.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:19 AM): Maybe it's my pushcart heritage, but I miss
the joy of finding a great deal here.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:19 AM): it does have a hard edge - Our forums are
a bit softer.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:19 AM): Where's the "voice" of the brand
Tim?
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:19 AM): If you look at the forums we get a more
personal feel
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:20 AM): [Tim - for new visitors to the site, there's
also really no description of what it's all about...]
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:21 AM): Entered the room.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:21 AM): Ah, but I'm looking at your home page!
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:21 AM): Oh, you do site reviews now Rob! :-)
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:21 AM): we're working on adding the top 5 most active
threads in our forum to our home page automatically
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:22 AM): [hi Jan]
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:22 AM): If I go to http://www.fatwallet.com, I get
hit with millions of lines of tiny type, which suggests lots
of stuff happening. But it's almost like going to a warehouse
with no one helping.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:22 AM): [hi]
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:22 AM): I'm not sure I understand your question
about "voice" of the brand
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:22 AM): Jan, I do when the site is an execution
of the brand strategy... which all sites should be.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:23 AM): Tim -- I see data. Valuable stuff. But if
all you have is data, that data can be co-opted by someone else
who has access to the same data. it's how that data is presented,
along with other values around that data, that allows your brand
to come through.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:23 AM): So you do it all the time in other words
:-) I never dared ask what you thought of mine (which is almost
done)...
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:24 AM): Jan -- if someone asks, I tell them.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:24 AM): Adding on what Jonathan said about no description
for new users, one of my pet peeves about eCommerce sites, is
that many folks do not tell about the company or people involved,
where the biz originates, and sometimes not contact info, except
for a feedback form
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:25 AM): Tim, the name itself conveys -- to me --
something about how I can get richer.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:25 AM): I agree that we are data centric - it has
evolved over time because that has been the most effective in
generating traffic for our merchants - How can we soften that?
Del (3/11/2002 9:25 AM): Rob:
I never really thought of a site that way. I frequent dealmac
and have always liked it for some *unknown/undefinable* qualities.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:25 AM): In a blind test, I wouldn't have identified
it as a site that saves me money. You know what I mean?
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:26 AM): we certainly do want people to get the feeling
of being richer by spending more wisely
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:26 AM): Del, dealnews and dealmac are "friendlier"
sites. Just the way they're laid out makes them less intense.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:26 AM): Site seems no nonsense to me. Definitely
lacks a personal touch I think. Then again if savings your game
you may not want any clutter...
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:26 AM): Tim - a casual visitor to the site wouldn't
know you were saving them money necessarily - just presenting
'the latest prices'...
Del (3/11/2002 9:26 AM): Rob:
I think it's even the deals (which are compared to existing deals)
as well.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:27 AM): Tim, I think you're data centric for a few
reasons: First, you built the site for data delivery. The site
does that, so you probably thought your mission was completed.
The truth is that you didn't build a data delivery site. You're
building an e-commerce site. And that has different specs.
Del (3/11/2002 9:27 AM): Rob:
That's how I picked up the Dymo Labelwriter 330 with a $100 rebate.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:28 AM): Shouldn't it be "FatterWallet.com"
btw? This is not for rich people, but for those who are definitely
not...
Michael Chwastiak (creative@mediacollision.com)
(3/11/2002 9:28 AM): Entered the room.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:28 AM): For data delivery, you doling out a ton.
But you want PEOPLE to use, buy and evangelize the brand. What
tools are you giving them to do that?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:28 AM): Interesting suggestion, Jan.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:29 AM): Tim, you see what I'm getting at?
Del (3/11/2002 9:29 AM): Jan:
Nah. FatWallet.com sounds right. :-)
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:29 AM): just for reference, not that it means anything
about site quality - dealnews is #65,856 on the web , we are
#10,923 (per alexa stats)
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:30 AM): Tim - even something taken from the forums
as a subhead, such as "Katy Smith saved $100 using FatWallet
this week...ask her how..." then linking to a brief testimonial.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:30 AM): It is going to take a while to digest...
I agree we need to show a more personal edge
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:30 AM): Tim: Stats is stats. Those don't mean much
to me, personally. Now here's a question for you, though: why
aren't your deals organized by category?
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:31 AM): Maybe the no nonsense is the best brand
though? I remember when the discounts stored started and you
stumbled over card board boxes and found no help. Still they
grew and grew because the prices was right...
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:32 AM): See, to me -- and I think this is what Del
was referring to -- the intuitive means for approaching shopping
is by category rather than vendor.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:32 AM): I like that Jonathan
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:33 AM): we do have stores listed by category, category
pages themselves are short in coming
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:33 AM): Jan, there's a place in the market for everyone,
that's true. but also, don't forget that here in the USA, Kmart
just closed 284 stores and went into Chapter 11 because they
took that approach. In fact, that's what we'll be discussing
on NR tomorrow.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:33 AM): Oops. NPR tomorrow
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:34 AM): Tim - do you do any personalization? It
would be neat if I could sign up to be notified by email about
deals on printers...since that's what I might be in the market
for. Can your database model handle that?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:34 AM): Tim, I really believe that on the web especially,
Branded icons are important. Put a face to the site. Warm it
up.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:34 AM): the infrastructure is there to handle "hardware"
by store by offer....
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:34 AM): No Point Rebutting?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:35 AM): Sure, Jan.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:36 AM): do you recommend random faces? or a particular
face?
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:36 AM): Jan - I think today the 'shopping experience'
is crucial...the customers you want are not necessarily the ones
that are going to take the lowest price, but that will appreciate
the shopping experience you provide them.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:36 AM): I was hoping you would tell what it was
actually :) Are you talking personalization or branding now?
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:37 AM): Jonathan - we also have a free personal
shopper service where we scrounge to find the best deal on the
web - beyond the straight price search. We call it "Ask
FatWallette"
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:37 AM): I recommend developing a brand strategy
and then finding a figurehead who represents and personifies
that brand strategy. Could be one person. Could be a group. Everything
is driven by the brand strategy.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:37 AM): Sure Jonathan, but sometimes you just want
the product at the right price. I think people clipping coupons
are that kind of people...
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:37 AM): Forget "personalization". That's
a big myth. Save that for the shopping cart.
Del (3/11/2002 9:38 AM): Rob:
Can that figurehead, in your interpretation, be a non-entity?
A persona mascot for instance?
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:38 AM): I just meant whether you needed an actual
person on the site. I do not have that on Advertency.com, but
I certainly think it is "personal" nonetheless...
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:38 AM): can it be a fictional character? or is that
significantly less valued than a real person/group?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:39 AM): Del, I don't recommend it. Use a real live
person or people. This is what we're doing for our i-legion clients.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:40 AM): On FrankelBiz, for example, I'm the Branded
icon. But I'm not always involved or present. Yet people feel
good that there's someone minding the store.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:40 AM): "HI, it's me Steve!"
Del (3/11/2002 9:40 AM): Right,
but with something like fatwallet.com, where currently it's focused
on deals and coupons, isn't there strength in some animated character,
like a fat talking wallet?
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:41 AM): Maybe you should franchise yourself Rob
:) Would save the rest of us a lot of time :)
Del (3/11/2002 9:41 AM): If
they move to stocks, bonds and commodities, the talking fat wallet
isn't a good choice. Obviously. :-)
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:41 AM): The "piggy bank" icon is already
taken... :-) I'm waiting for the pig roast
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:41 AM): I don't think so, Del. The days of Reddi
Kilowatt and Speedy Alka Seltzer are pretty much over.
Marc-marc@l-i-s-t.com (3/11/2002
9:41 AM): you mean cool savings.com?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:42 AM): Jan, that's exactly what I'm doing with
i-legions.com....
Marc-marc@l-i-s-t.com (3/11/2002
9:42 AM): would they be you're major competitor?
Frederick (bspage.com) (3/11/2002
9:42 AM): The Pillsbury doughboy is still doing a good job, don't
you think?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:42 AM): How much faith are you going to put into
a dancing wallet?
John Charlesworth (BellaCoola.com
Professional Web Tracking) (3/11/2002 9:42 AM): Entered the room.
Del (3/11/2002 9:42 AM): A
live person doesn't help Wendys.
Del (3/11/2002 9:42 AM): Dead
dead dead.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:43 AM): Del is in a dead spin :)
Del (3/11/2002 9:43 AM): And
I think the point being missed here is the dynamics of the website.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:43 AM): The Pillsbury doughboy is not a branded
icon. It's an animated logo. You don't send your questions to
the Pillsbury doughboy....
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:44 AM): The Pillsbury doughboy doesn't recommend
recipes or help you become a better homemaker.
Frederick (bspage.com) (3/11/2002
9:44 AM): True!
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:44 AM): Some people mail Santa though :)
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:44 AM): (ANYONE ELSE have a question? If not, we
can keep on going)
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:44 AM): coolsavings is the leader in terms of traffic
in our marketspace, at around #2,000 on the web. They are also
questionable at best as a business entity.
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 9:44 AM): Jan - yes, but Santa is a real person :)
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:45 AM): Can I get a site review? Pleeeease! :)
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:45 AM): Tim, what's the big deal with rankings?
What's your revenue model? traffic?
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:45 AM): A fellow was here earlier asking along the
lines of branding patriotism
Del (3/11/2002 9:45 AM): We'll
just agree to disagree, Rob. I think in some web settings, a
"real live human figure" doesn't have to be the branded
icon.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:46 AM): Numbers - the more numbers we get, the more
profitable we are. we scale VERY well.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:46 AM): Jan, which site?
Marc-marc@l-i-s-t.com (3/11/2002
9:46 AM): Cool Savings also makes their email list available
for rental, maybe you should consider opting in your users
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:46 AM): What's your rev model Tim?
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:46 AM): More of you know the background as I have
asked much about things concerning it. It is @ www.advertency.com
if you want to peak at it...
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:46 AM): Along that line, how would one go about
Branding (seeing today is 6 months since 911) issues about the
tragedy without being too insensitive about it..
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:46 AM): I refuse to sell out my customers
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:48 AM): Marlene, what's there to brand? For what
purpose?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:48 AM): I'm with you, Tim.
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:48 AM): rev model - we generate revenue by making
our users aware of great values, and we either are paid a placement
fee, or a percentage of the sale by the merchant.
Marc-marc@l-i-s-t.com (3/11/2002
9:48 AM): Well, certainly not to your competitors
Del (3/11/2002 9:48 AM): Tim:
Affiliate programs?
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:48 AM): I don't think you can brand a collective
event like 9/11 or why anyone would want to. Except for political
reasons...
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:49 AM): Del - yes, majority are affiliate programs
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:49 AM): Tim, then I definitely think you ought to
consider a stronger brand strategy. I really think if you resonated
more with consumers, you'd do bigger business at lower acquisition
costs.
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:49 AM): Give them something besides data and they'll
have more reasons to evangelize you.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:49 AM): I think what I have in mind is a forum for
how 911 has changed people, even if they did not live in an effected
area, sort of a therapeutic outlet
Del (3/11/2002 9:50 AM): Tim:
Aggregators are making money nicely.... Coolshopping does that,
as does Bizrate. :-) (And all they do is list stores. heh.)
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:50 AM): thanks for the thoughts everyone... I do
appreciate it!
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:51 AM): Tim, it's a valuable site, no doubt. I just
think you'd could be wailing with higher conversion numbers,
that's all.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:51 AM): Del were you the guy I read about in the
archives who may have a Etailers chat here, at Rob's chat?
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:52 AM): I think it is too late for therapy. You
could do a memorial of sorts though. It would be very hard to
do unless you were very close to the event somehow though. Otherwise
it smells like exploitation...
Tim Storm (tim@FatWallet.com)
(3/11/2002 9:52 AM): I have some privacy differences with Bizrate
from a consumer perspective, but I love their data from a research
perspective because of it.
weber jajagroup.com (3/11/2002
9:52 AM): Yes he was
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:52 AM): (TEN MINUTE WAARNING) Jan, I have two immediate
issues for you: First, your concept is new, so I believe that
your "brokering" page should be up front. If they buy
into brokering, they'll continue, but if they don't know what
you mean, the home page loses value.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:52 AM): Is that still in the planning stage or?
Del (3/11/2002 9:53 AM): I
was considering it, yes. I just have a lot on my plate right
now with new product development, a reseller account for a specific
product line and a website overhaul.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:53 AM): Jan, yes, that is exactly my fear, I want
to provide a platform for those that want it, I just do not wanna
appear to be pandering :)
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:54 AM): I try to touch on the issues on the main
page, but I guess I could do more...
Del (3/11/2002 9:54 AM): Tim:
I use Bizrate's site strictly to examine other eCommerce site
layouts and sales implementation. :*)
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:54 AM): Second -- and this could just be me -- I
get lost in the copy.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:54 AM): What is the second one?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:54 AM): Del, it's only an hour or less. You should
do it.
Del (3/11/2002 9:55 AM): Rob:
You can be a pain in the rump, you know. :-)
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:55 AM): My particular liking is to get an quick
overview of how you can help me. Then I click on the ways I want
to get more information.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:55 AM): I noticed a lot of talk from people with
portals, would they fall into Etailers, and Rob would it be okay
to use your chat to set up a portal owners chat?
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:55 AM): I noticed a lot of talk from people with
portals, would they fall into Etailers, and Rob would it be okay
to use your chat to set up a portal owners chat?
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:56 AM): Yes, language is a problem. I have made
it easy to get around though, no?
Frederick (bspage.com) (3/11/2002
9:57 AM): I'd be interested in a portal owners chat
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:57 AM): Yes. Although I think I would like to see
some real information on the About Us page. Right now it's very
general.
Pat (3/11/2002 9:57 AM): Entered
the room.
Del (3/11/2002 9:58 AM): Marlene:
my concept was for businesses involved specifically selling products
(and perhaps services) via the web. A portal wouldn't necessary
find any advantage of such a session, but I think a Portal discussion
group would generate some interest in a small core group of people.
Pat (3/11/2002 9:58 AM): Just
in time to say hello and good-by - have a good one
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 9:58 AM): Frederick, what days and times are good
for you?
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:58 AM): So, if I cleaned up the copy and was more
specific on the main page and the about page it would not be
half bad? The about page was the first I wrote I think. the rest
developed from there. I was also in doubt how personal I wanted
it to be...
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:58 AM): (TWO MINUTES) Fred, you can host a chat
if you like. We'll announce it on FB.
Frederick (bspage.com) (3/11/2002
9:59 AM): Any day 7pm CST ??
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 9:59 AM): How do you like the design? I chose the
colors and so on based on the concept so they should match :)
Frederick (bspage.com) (3/11/2002
9:59 AM): or mid afternoon
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 9:59 AM): Just give me a heads up before you do it.
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 10:00 AM): Rob - can I host a quick focus group if
I wanted to?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 10:00 AM): Jan, it looks good. Easy to navigate.
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 10:00 AM): Rob, would you mind if we had that portal
chat here in your chat?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 10:00 AM): But you're talking to media buyers and
ad people.
Del (3/11/2002 10:00 AM):
Rob: What does it take to get you to do an email interview for
site publication (like my site for instance and the subject covered
"personal branding")
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 10:00 AM): Jonathan, sure. just remember though, that
this forum is public. Right now, there are at least 20 people
lurking but not signed on.
Jan Hviid Hemmingsen (admin@eState8.com)
(3/11/2002 10:01 AM): What do you mean Rob?
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 10:01 AM): Del, I'm happy to do an interview with
you. Just e-mail the questions and stick some links of mine in.
Jonathan (jacohen@damnfinewriting.com)
(3/11/2002 10:01 AM): Rob - fair enough
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 10:01 AM): That's how I do most of them....
Del (3/11/2002 10:01 AM):
Rob: Sweet. I'll also include a Bio and a link to your book purchase
site. :-)
RobFrankel (Rob@RobFrankel.com)
(3/11/2002 10:02 AM): Wow, that session flew by, eh? okay, folks,
time to hit the trail. I'll see you online!
MarleneJ (mjones@sunnysidebiz.com)
(3/11/2002 10:02 AM): Thanks Rob
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