The way a business owner sees his/her company is very different
than the way his/market perceives it. In the example below, you can see
that Encore catering didn't perceived itself as much more than an industrial
food service. They came to us with a desire to upgrade their image, in order
to get more business from a better clientele.
On the left is the client's original corporate identity. On
the right is the identity as developed by Frankel & Anderson. New strategy.
New execution. Including a new tag line that reinforces just how tasty their
cuisine can be.
If you were throwing a party for the biggest names in the
entertainment industry, which one would you call? |