Free! Live chat with Rob!   Click for FrankelBiz! It's FREE! 
Click Rob's bubble for Rob Frankel's Big Time Branding (SM) Consulting!

Home Page FAQ's Print Ads Packaging Radio TV Spots Logos Funding Archives E-Mailbox

 What difference does an agency make?

This is the ad campaign that started it all. In the example below, there are two double page ads to introduce Berkeley Softworks' GEOS software. On the top is the client's ad. On the bottom is the ad that Frankel & Anderson created and ran 30 days later. Same strategy. Different executions.

The campaign was featured by the Software Publishers Association as "the right way to do advertising," which was true -- the product and its sister applications went on to become a runaway hit.

 This was THEIR work.

 This is OURS.

For more information, call toll-free (in the USA and Canada) 1-888-ROBFRANKEL. You can also call 1-818-990-8623, fax to 1-818-990-0428 or e-mail us at Contact Us">rob@robfrankel.com. Be sure to include your name, your company information, your voice and fax phone numbers. Click here to see more case studies.

Home Page FAQ's Print Ads Packaging Radio TV Spots Logos Funding Archives E-Mailbox

©1998, RobFrankel, http://www.robfrankel.com Contact Us