FrankelTips:
The Second Year
Over 160 pages of
truth, tips and tactics
to build your brand.

Aside from being the author of The Revenge of Brand X: How to Build a Big Time Brand™ on the Web or Anywhere Else, Rob has contributed to and is a source to:

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• Branding in the Fourth Dimension: Who you are is just the beginning
• Going Psycho Over Demos: On the web, it's the only way to stay sane.
• Rob's Party Check List: The biggest mistakes you can make before you launch.
• Taking the Hit with a Full Bucket: After the September 11 attack, it's the only thing to do.
• There Will Always be Christmas: It's the only way to do business during a crisis.
• The Myth of Pay to Play: Free can be profitable, if your brand is strong enough.
• 20/20 Foresight: Don't say I didn't warn you -- only the strongly branded survive a down economy.
• Copyright Shmopyright: Who cares if it's protected, anyway?
• Five Things to Make You Profitable: If you want to succeed, you gotta read it.
• Frankel's Laws of Branding: We're always adding more.
• The Death of Lifetime Valuation As We Knew It: It never really existed, you know.
• Why I Don't Charge for Proposals: You don't have to...and still get the business.
• Branding and the sincerest form of flattery: If your idea is good, it's bound to be stolen.
• Branded Communities: Return rates of 10% to 25%? You betcha!
• The Most Powerful Technology is Phil: Down to his pinky ring, the best tech for the money.
• The Cheapest Insurance You Can Buy: You sure one URL domain is enough?
• Stacking Them Up Over Newark: It's deal flow that determines your new biz success rate.
• Affiliate Chicken Soup: It's a great idea...but ideas alone don't pay the rent.
• Unlock the Money: Lease the names on your list -- ethically and profitably.
• The Memory Shortage: This too shall pass -- no matter how bad it gets.
• The Truth About Non-Disclosure Agreements: What's the big deal, anyway?
• The Death of CPM's: Don't buy what they sell you; buy what works
• The Napster Thing: Grow up already, will ya?
• GONE.com!: Disney had it coming
• Trick January: It's a problem every year.
• Frankel's Three P's: Gotta have all three before investors will put their money down.
• Fat Cats and Long Sales Cycles: Will anything get them to return your calls?
• Whose Mind Needs Changing?: Sometimes it's the client's...maybe it's your own.
• Saying Something, Meaning Nothing: Everyone tries to be clever -- how about being clearer?
• The Cure for the Common Cold Call: Aha! The EASY way to do it -- that works!
• Kiss My Ads: Advertising, as a primary revenue source, is history.
• Saying Goodbye With A Kiss: The smart way to say goodbye to bad business.
• Doing That Voodoo That You Do So Well: Why you should start branding right now.
• The Truth & Fiction About Y2K: As long as there are lawyers, you have little to fear.
• Building Brands In Cyberspace: Phone Plus Magazine's exploration into Frankel's world.
• Build it, Don't Buy It: You can't buy your way into popularity and make it work.
• What Can We Learn From AOL/Netscape?: Even big boys aren't so smart.
• How a Recession Will Affect The Web: It depends on what you read in the papers.
• Thanks For The Acorn: A little validation can take your dreams a long way.
• Why I Hate Trade Magazines: Even the publisher's mother won't read them
• Giving Without Giving It All Away: 'Tis better to give, if you want to receive more business.
• Get your programs here! The best way to build your business is to build everyone else's, too.
• The Truth About Ad Agencies: Where once were leaders, now are sheep.
• You May Own A Stradivarius -- But Can You Play It?: Doing it yourself works -- for suicide.
• The Most Common Mistakes of Direct Marketing: Highly targeted -- at your wallet.
• Inventor's Disease: No Cure, But There Is Hope. The leading cause for entrepreneurial death!
• The Myth of Advertising Awards: An award is only as good as the judges bestowing it.
• Our Top Ten Ways of Saving Your Butt: Internationally acclaimed and published!
• The Junkyard Dog: You know this guy. We all know this guy.
• The Weird Science of Xenologics: Forget thinking outside the box. Think outside the cube.
• Killer Websites (Featured in Marketing Tools magazine)
• The Answer is Right Where You Wont Find It: It's weird. But it works.
• Nine Ways to Screw Up Banner Advertising: What-- you thought you can't mess up on the web?
• Web Traffic and Genital Size: It's not how big it is that counts.
• Why You Should -- and Shouldn't -- Advertise on the Web: A brief thump of reality.
• Taking the Freak Out of Frequency: So much for porting old ideas into new media.
• One Chance is All You Get: Make that home page a home run -- the first time up.
• Numbers You Can't Count On: What's the deal with these site counters, anyway?
• Domain Names For Sale: How ethical is it to sell a name -- is anyone even buying?
• How Do You Know? The real poop on getting the truth from your survey respondents.
• Double Click or Double Talk? Please -- don't ever let this kind of press release happen to you.
• Fulfilling Your Dreams: Don't make them call -- make them click! It's easy!
• Have A Cookie: They're not nearly as unhealthy as the conspiracists would have you believe.
• Fun With Numbers: Be careful with those combination media buys.
• Bragging Rights: The line between confidence and obnoxiousness is very thin, indeed.
• The Color of Money: Play your cards right and it could be worth $40 million.
• The Star of the Show: If you can't sell your product, a celebrity won't, either.
• Writing for the Web: Looks count, but people judge you by your words.
• What DOESN'T work: Just because the gimmicks are there doesn't mean you use them.
• The Guy Who Pushes Back: How Joe will beat Push technology.
• A Site From Our Sponsor: Banners are out; sponsorships in for low volume sites.
• Signing Them Up: Sponsors are available for websites...are you?
• Domain Snobs: Don't let that "aol.com" thing fool you...
• Great Expectations: What your technology should -- and shouldn't -- promise.
• The Field is Still Level: Hey, the web ain't going anywhere...but up.
• To Catch A Thief: Don't let anyone plagiarize your web site!
• Kill Your Fax Machine: It's a viable technology, but the only humane thing to do.
• The Consultant's Defense Kit: So they think they can stiff you, eh?
• Why Ads Are So Stupid: Bigger ad agencies just make bigger mistakes. You shouldn't.
• Trapping Hamsters on the Internet: Bet you're changing your home page too often.
• Multiple Personalities on the Internet: A site by any other name could cost you business.
• Hunting For Bucks on the Internet: The money's there, it's just not where you'd expect.
• The Cutting Edge is for Schmucks:Accessibility is where it's at. Lose all that other stuff.
• Funding Your Internet Business: How to and how NOT to.
• How Not to Advertise on the Net: Why you should dump your banners.
• In Praise of Image Maps: Maybe Cindy Crawford is worth a second look....
• The Great Internet Publicist Experiment, Part 1: One side of the "do you need one" story
• The Great Internet Publicist Experiment: Part 2: The incredible Judy proves out.
• Intermarriage Doesn't Work: Why Ad Agencies & Internet Shops Shouldn't Marry
• The Idle Rich Go Broke on the Web: Want proof on how the big boys make stupid mistakes?
• Branding, Down to the Buttons: Everything has to be branded, right down to the coffee cups.
• Frankel's Physical Laws of the Web: Hey, this isn't my opinion -- it's scientific fact.
• Why I started the FrankelBiz Transaction List: You're invited to be a part of history.
• Instant Messaging for Profit: Sneaky tricks and tips for those free applications.
• Why chats don't work and why I started one: A great way to give something back.
• How About A Quickie?: Sometimes, it's the most gratifying, you know...
• How to Hire An Agency -- or Anyone Else: What you need they don't teach in school.
• When to grow, when to go: You've got to make the leap to make the change.

Before & After
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