Okay, so you need to know more about me? Here's the
I'm a branding specialist. The only one who can connect branding to increasing bottom line revenue. It's the brand that turns users into
evangelists, and that's where it all begins. I generally start by developing
a brand strategy, then move on to implementing those recommended tactics.
Unlike most "branding consultants,"
I don't just drop off a one ton document and then leave you in the
lurch. I develop tactical programs and hang in there all along the way,
to make sure those plans get up, running -- and producing.
a one page PDF backgrounder on Rob Frankel here.
you're wondering how I work with you, here's a run down, starting from
the appropriately-budgeted (denoted by $ rating) to FREE in
Level: Branding doesn't require six figures and ten months
waiting for results. In four to six weeks, your brand
can be up and running. The Typical Engagement results in an easy to
read "Branding Bible", that offers recommendations, executions
and rationales as to why they're going to succeed. We can also build
in a multi-month follow up program.
It's all business-driven, none of this "new age channeling" stuff,
and fosters incredible
"buy-in" from company internal operations, which of course, drives
acceptance from end users. This is the premium deliverable, the sort of
thing that simply can't be done INSIDE your organization, due to differing
corporate and political agenda. And it's all delivered in 4 to 6 weeks,
not months or years.
Rate/War Room Session: There are occasions where time is of the essence.
In those cases, I travel to clients' premises and conduct a War Room session.
Essentially, we lock the door, cut the phone lines and barricade ourselves
in until all the branding issues are solved. It's usually a two day minimum
plus travel. It gets the job done -- and it gets it right the first time.
$$$$$ Video Day Session: Don't want to pay for airfare or hotels? Rather get the session happening sooner? Then video-conferencing is for you, with this six hour session you can record and view any time.
$$$$$ Expert Witness/Brand Mediation/Trademark Infringement: Hopefully before litigation, I get between two parties to help resolve issues of brand and trademark infringement. If it goes to litigation, I provide expert witness testimony, supported by strategic brand rationale and research.
Driven: Not everyone wants the whole shootin' match. For
this, we discuss an itemized list of what you need and my office submits
a bid. It helps if you arrive with a budget in mind.
Long Term: Fast moving businesses have agendas that change
the minute the ink is dry. Others recognize the ongoing need for
compliance with the brand strategy. For those, I offer a monthly fee
arrangement, with a six month/$8K per month minimum (or an equivalent
thereof). This allows any client unlimited-but-reasonable access on
any and all issues that may affect their brand/business issues, including
review and editing of documents, plans and general discussions. For
clients who wish to make use of a killer resource without having to
keep an eye on the clock, this is often helpful. Contact can be in person,
by phone, e-mail, video chat, Instant Messenger or carrier pigeon --
your choice. This arrangement does not include out-of-pocket expenses
Super Affordable Solutions.
$$ FrankelCall/FrankelMail: Due to the many
requests, I offer a Special FrankelCall Program: For any and all
business, branding and strategic brainstorming and development, members
may arrange a one hour phone call of anything goes, all-you-can-eat tactics
and strategy, focused totally on you and your business. Real time sessions
are by telephone, text, audio or video chat via Skype, AOL Instant Messenger,
iChat, MSN Messenger or Yahoo Messenger. Strictly
by appointment only. This is your chance to gather up all your questions
and concerns, speak confidentially and openly on the business matters
that concern you most. For those looking for an extra value, I offer FrankelMail, where
you get two hours for the price of one, with everything handled by e-mail
instead of a real time phone call. Does
it work? Here's your chance to see and book
yours right now.
$ The Revenge of
Brand X: How to Build a Big Time Brand on the Web or Anywhere Else: This is the book that UPSIDE magazine, MENSA and
dozens of others have raved about. This is the book that universities
around the world, including the University of California and NYU's Stern
School of Business, are reviewing for addition to their text lists.
It's informative. Fun. And loaded with incredibly useful information
that you can deploy today -- if you can read it that fast. You can read
the reviews, too, at http://www.revengeofbrandx.com. It's worth it.
offer a number of different engagements, based on how your business is
structured. Here are a few sample arrangements. I also do consulting and speaking gigs. Mainly to
companies who sink zillions of dollars into a web site or a business and
then scratch their heads wondering why it just sits there like a lox.
FREE: Rob's Article Archives and the
blog: Tons of free articles about almost every question
you've ever had about branding and business. Knock yourself out!
PRESS KIT with photos available for download at http://www.robfrankel.com/pix.html
Rob emerged from the University of California at
Berkeley with a degree in Economic History, a major that didn't exist
until Rob created it. After serving eight years hard labor at some
of the world's largest advertising agencies (Foote, Cone
& Belding, DMB&B, Dailey & Associates), Rob escaped to form
Frankel & Anderson, home of Advertising, Marketing &
Killer Creative (TM). Soon after, the agency was converted to America's
first totally digital/online format, expanding its servicing of client
Shifting emphasis to branding, Rob wrote
of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else",
which is required reading in universities and marketing agencies throughout
the world. Today, Rob Frankel consults to on-line and off-line clients
around the globe. He is the founder of i-legions,
which creates and manages turnkey, revenue-generating Branded Communities
for clients with existing user bases, and PeerMailing, the only viral
marketing program proven to build brand-loyal, revenue-generating users.
He is also disrupting the American small claims court system as a founder of One Day Decisions, the fastest way to settle without court, collection or credit damage.